Ex Machina has a literary awareness, evident in its allusions to Genesis, Prometheus, and other mythic predecessors, that enriches the familiar narrative. Among other things, there is the matter of the title. The word missing from the famous phrase to which it alludes is, of course, deus, “god”: the glaring omission only highlights further the question at the heart of this story, which is the biblical one: What is the relation of the creature to her creator? In this retelling of that old story, as in Genesis itself, the answer is not a happy one.
Ex_Machina is a great film and Daniel Mendelsohn's exploration of AI throughout literary and film history provides some thought-provoking context.
Another end to a brilliant Formula 1 season and I am reminded of an equally brilliant BBC F1 video back from 2011. The images may have changed but the words still get the the core of why I (perhaps controversially) think Formula 1 is the best sport we have.
Microsoft has been developing a really powerful cloud offering over the last few years. In essence, on the consumer / enterprise front, it wants to be the glue that links your online personas between whatever device you use, be it a PC, Android phone, iPad. And OneDrive, through Office 365 is a really important part of this offering.
Microsoft knows it’s lost the OS platform war, but there’s a potential for them to gain a strong foothold (if they haven’t already) in the cloud platform war.
So, it may seem strange that yesterday Microsoft announced close integration between Dropbox and Office 365.
For Dropbox, this looks like a win-win. They know that firms use Dropbox and that integration with the software that runs most of the files they save is going to reduce the friction for users.
Surely, this is going to dilute Microsoft’s strategy? Having to integrate with a competitor like Drobox might slow down feature roll outs?
However, Microsoft has two gains from this:
- This move stops Dropbox from partnering with anyone else, like Google. Microsoft with this deal is not giving any Dropbox users a reason to switch productivity tools.
- Short term, Office 365 integration with Dropbox is going to focus a lot of eyeballs on the potential for OneDrive — with unlimited storage. I can see an accountant looking at the fact that a firm pays for both a Dropbox Business plan and an Office 365 plan which contains equivilent features and ditching the former.
For this to work, Microsoft has to have a better product, which is why it’s great that they have the confidence to make such a deal. This is really Microsoft’s core comptency and with the resources at their disposal I do wonder if medium term we’re going to see some customer leakage from Dropbox.
John Oliver calls out the madness of 'native advertising' where brands effectively commission or write articles that are formatted like editorial content. It shows how desperate organisations are becoming to create revenue online, but I wonder whether we'll soon see some consumer backlash that might end up damaging the brands that participate in these programs.